Wednesday, February 15, 2012

The Meat

I juggle like a mad woman, and yes, that includes dropping lots of balls. Just a snippet of my morning so that you will understand:

My middle-school aged daughter wakes me up at 6:50 every morning so that I can drive her to school. Today we drove in the snow, and I've already admitted I'm a scary driver so you know that started the day out with some stress. The other three kids were all bright eyed and bushy-tailed by the time I got home. My warm bed was calling to me, and so was the last three quarters of the book I've been reading, but the phone rang. It was the daughter I had just dropped off. She forgot she needed a flash drive for an assignment... today. I spent the next half an hour trying to find one. Nothing. Ryan Edward said, "Forget about that, I'll take care of it. I'll buy one and take it to her on my way to the radio station, but for now I need your input on this ad."
We helped each other write a radio ad. President's Day Weekend is huge in retail and Ry is working overtime to get ready. That alone could be my soul focus and keep me busy. My muscles are sore from jogging house to house to put out fliers. I got bit by a small dog that day, but I'm too busy to make much of it! Just another humorous incident among many!

We finished the ad. Ryan amazes me that he can sit here and deliver it with so much enthusiasm and perfection just practicing in our family room. He rushes out the door, leaving me with the youngest two asking endless questions about super heroes, a messy house, meals to cook and carpool for dance lessons to get to this evening. Right now I should be getting the youngster ready for afternoon kindergarten. A minute ago the three year old hid in the pantry to scare me. My mind was racing so fast that even when I opened the door, it took me a full two seconds to realize he was there, after which I was absolutely stunned and terrified.
Every moment of every day is this same way.

Therefore, I've been thinking of doing more writer's blog posts in journal type format. I will pop on, share some quick thoughts or inspiration and pop away again! That's what my life allows, and that's quite honestly what I find interesting and entertaining in other blogs anyway. Plus I'll be able to update more often.

Here's what I learned about writing from writing a radio ad this morning:

First you figure out the most important information that you need your customers to know. Then you come up with a creative attention getter. Then you write the ad. You come up with a few sentences that you think are super clever. Then you time it. You find out it's twice as long as the thirty seconds you're allowed. You cut out everything extra that can be cut. It's still twenty seconds too long. Your husband cuts out your beloved "super clever" sentences. You pout. Then you realize that this is not that different from the critique group you attend. :) I think people really just want the meat. They want the meat to be well flavored, tender, juicy, delicious and cooked to perfection, but they just want the meat.

1 comment:

J. A. Bennett said...

When it comes to ads I totally agree with you, but what would a novel be without a little creative license? ;)

Thanks for stopping by my blog a leaving such a lovely comment. Glad to have you around, and maybe we stick together through the tough critiques! :D